Researchers create public involvement ads all the time, but have you ever thought about what members of the public actually want in an ad?
Our Patient and Public Involvement (PPI) Facilitator Mike Bell gets sent a lot of ads for public involvement opportunities. Some are good, some are… not so good.
In 2021, he decided to talk to a group of members of the public, many of whom had not been involved in PPI before, to find out what they want to see in a PPI ad. He ran a workshop to identify the barriers people might have to engaging with these opportunities. The workshop concentrated on the design and information included in communications materials sent to potential participants.
The group established a variety of ways that researchers seeking PPI input could improve their approach. It was agreed that clear, colourful, and concise information is far more useful and inspiring than including extensive information and context on the background of the study. Although they agreed this information was still important, it could follow later as a second step in the recruitment process.
Mike showed a variety of designs and materials from different studies and the group unanimously agreed that the picture below was the ‘perfect’ advert, although they agreed it should say ‘paid’ rather than reimbursed.
An example of a good PPI poster
The group’s recommendations were:
When in doubt, ask your public contributors
Especially the people you are trying to attract
Keep it simple and clear
Use plain English
Less is more
It’s not rocket science (and it’s best if it doesn’t sound as if it is)
Download our templates
We’ve created some templates that reflect the discussions in the group and the best practice they identified. The ‘speech bubbles’ poster is based on the one above, which was everybody’s favourite. But we’ve also included the ‘two medics’ poster which was second most popular. The pictures in the templates need no attribution but remember if you use any other image to check any rights of use.