Collaborative, responsive qualitative research: The CLIP-Q approach
6 March 2025 10-11am
Join our Behavioural and Qualitative Science Team to find out more about their CLIP-Q approach to rapid qualitative research.
The team developed CLIP-Q to produce findings that are not only rigorous but also responsive, and relevant. CLIP-Q is short for ‘collaborative and intensive pragmatic qualitative research’.
Qualitative researchers can struggle to provide timely results to support decision-making in health and care settings. This challenge was especially acute during the COVID-19 pandemic. Urgent evidence was needed in weeks, not months, to guide public health and healthcare responses.
CLIP-Q addresses these challenges by ensuring a responsive research process without compromising quality or credibility.
The CLIP-Q approach has three pillars:
Collaboration at every stage of the research process, including co-production with people who have lived experience
An intensive, team-based method for responsive data collection and analysis
Pragmatic and efficient strategies for study design and dissemination, ensuring timely findings
This webinar will demonstrate how CLIP-Q enables more responsive research. Through real-world case studies, we’ll explore each step of the approach, from design to dissemination. We’ll show how CLIP-Q can help researchers meet the pressing needs of decision-makers and stakeholders in real time.
The webinar is perfect for researchers, healthcare professionals, and policymakers interested in learning how to conduct efficient impactful qualitative research.
Contributors
Jeremy Horwood, Professor of Social Science and Health, Bristol Medical School, University of Bristol
Joanna Kesten, Research Fellow, Bristol Medical School, University of Bristol
Ava Lorenc, Senior Research Associate, Bristol Medical School, University of Bristol
Mairead Murphy, Associate Director Evaluation and Insight, Health Innovation West of England