Seven steps to planning your communications strategy
Live course
21 February 2024 10:00 - 12:00
This interactive training session will take you through the seven steps of planning a communications strategy.
Led by the Heads of Communications from NIHR ARC West and Health Innovation West of England, this course will take you through the basics, from outlining your objectives to monitoring and evaluation.
As well as telling you why you should bother with comms planning, the course will cover:
Why – Objectives
Who – Stakeholders and audiences
What – Key messages
Where – Channels
When – Timetable of activity
Monitoring and evaluation
How – Tools and documentation
Along with the slides, afterwards you’ll be sent easy to use templates to help you get started with your own communications plan.
About the trainers
Zoe Trinder-Widdess is Head of Communications at NIHR ARC West and the NIHR Bristol Biomedical Research Centre (BRC). Zoe is a communications professional with a strong track record of working in several sectors, including charity, public sector and business-to-business. She has been working at the intersection of health and research for the last 10 years.
Vanesther Hamer has led communications for Health Innovation West of England since 2015, including a two-year secondment as communications manager for the national AHSN Network. Vanesther has worked in communications for over 20 years both in in-house and agency roles, across a range of sectors, including local authority and the public sector, charity and consumer.