Webinar showcases the CLIP-Q approach to conducting collaborative and responsive qualitative research
18 March 2025
Nearly 170 people gathered online for a seminar showcasing the CLIP-Q approach to conducting collaborative and responsive qualitative research on 6 March.
ARC West’s Behavioural and Qualitative Science Team have developed CLIP-Q (Collaborative and Intensive Pragmatic Qualitative research) to support responsive innovation in public health and healthcare.
Professor Jeremy Horwood, who chaired the event and leads the team, said:
“Qualitative researchers can struggle to provide timely results to support decision-making in health and care settings. This challenge was especially acute during the COVID-19 pandemic. Urgent evidence was needed in weeks, not months, to guide public health and healthcare responses. CLIP-Q addresses these challenges by ensuring a responsive research process without compromising quality or credibility.
“It was great to see so many people turn up to find out more about our approach to this challenge.”
The CLIP-Q approach has three pillars:
- Collaboration at every stage of the research process, including co-production with people who have lived experience and key partners
- An intensive, team-based method for responsive data collection and analysis
- Pragmatic and focused research design that responds to evolving needs
The webinar outlined what CLIP-Q is, why it matters and explored how it can inform each step of the research process, from study set up to impact and dissemination.
The webinar used three ARC West projects as case studies to demonstrate how CLIP-Q works in practice:
- Rapid COVID-19 intelligence to improve primary care response (RAPCI)
- Back to School
- Low vs high dead space syringes
Contributors
- Jeremy Horwood, Professor of Social Science and Health, Bristol Medical School, University of Bristol
- Joanna Kesten, Research Fellow, Bristol Medical School, University of Bristol
- Ava Lorenc, Senior Research Associate, Bristol Medical School, University of Bristol
- Mairead Murphy, Associate Director Evaluation and Insight, Health Innovation West of England
