The behavioural and qualitative science team focuses on adapting behavioural interventions for diverse communities and using qualitative methods to understand the views, cultures and behaviours of individuals and groups. They uncover experiences of health and care, ensuring a wide range of viewpoints is included.
Theme lead: Professor Lucy Yardley
“Let’s Talk about Physical Activity”: Understanding the Preferences of Under-Served Communities when Messaging Physical Activity Guidelines to the Public
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